Blog
Notes on sizing, returns, and what actually moves them.
Written by the people building the app. Short, specific, and free of the statistics everyone quotes and nobody sources.
Placement
August 12, 2026 · 5 min
Your size chart is fine. Nobody is opening it.
Most stores with a returns problem already have a size chart. The problem is almost never the numbers in it.
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AI recommender
July 28, 2026 · 6 min
What an AI size recommender can honestly ask
Ours asks five questions. Here is why it is five, what they can and cannot tell us, and where the approach runs out.
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International
July 9, 2026 · 4 min
Why your international shoppers order two sizes
A US 8 is not a EU 38 in every brand, and your shoppers have learned not to trust the label.
ReadReading is the easy part.
Install free, let us build your first charts, and see what happens to the collection that returns most.
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